Story perspectives
FIFA Announces $20B Forward Enterprise, UEFA Pushes Back
7/29/2026
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Story summary
- FIFA President Gianni Infantino announced a $20 billion FIFA Forward Enterprise seeking investors.
- UEFA warned the plan is not FIFA’s to sell and that football governance must not cross a line.
- FIFA said the enterprise will raise up to $4.2 billion this year, be valued at $20 billion, allocate $20-$24 million to members, and be discussed at a congress on Nov. 23 that will confirm hosts for the 2031 and 2035 Women’s World Cups.
