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MP Jess Asato Sues Elon Musk’s xAI Over Deepfakes

7/29/2026

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Story summary
  • MP Jess Asato (Lowestoft) sued Elon Musk’s xAI over non-consensual sexualised images.
  • She seeks damages for private-data misuse, data-protection breaches, and deletion of remaining content.
  • xAI has not filed a defence, refused removal in March, and six of the 21 reported posts stayed live in late July.
  • Her lawyer Marie Demetriou KC said Asato was victimised after she criticised Grok-generated deepfakes in January.
  • UK law now criminalises non-consensual adult deepfakes.