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Warner Bros. Debuts AI-Powered HBO Max Shorts Feed

7/29/2026

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Summary

Story summary

Warner Bros., HBO Max’s parent, announced Tuesday the launch of HBO Max Shorts, a feed showing trailers, clips and bonus content via a Shorts icon.
An in-house AI tool verticalizes clips with scene-level metadata before editors select videos.
The Shorts feed tests with iOS users in the United States and will expand while Ask HBO Max tests with Android users, allowing requests like “best movie for a girls night in.”

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Story summary

Warner Bros., HBO Max’s parent, announced Tuesday the launch of HBO Max Shorts, a feed showing trailers, clips and bonus content via a Shorts icon.
An in-house AI tool verticalizes clips with scene-level metadata before editors select videos.
The Shorts feed tests with iOS users in the United States and will expand while Ask HBO Max tests with Android users, allowing requests like “best movie for a girls night in.”