Story perspectives

Ford posts $1.3B loss, lifts EBIT target after Army contract

7/29/2026

Summary

Story summary

Ford Motor Co. posted a Q2 net loss of $1.3 billion after a $3.6 billion charge to dissolve BlueOval SK venture with SK On.
Revenue fell 3.8% to $48.3 billion while adjusted EBIT rose to $2.5 billion, EPS hit 42 cents, and Ford lifted its full-year adjusted EBIT target to $10 billion-$11 billion, up from $8.5 billion-$10.5 billion.
Shares rose 5.4% to $14.96 as Ford secured a U.S. Army next-gen tactical-truck prototype contract and Model e’s loss narrowed to $919 million.

History

Historical Context

The 2008-09 financial crisis drove GM and Chrysler into Chapter 11 and forced a $85 billion U.S.–Canada bailout, while Ford avoided bankruptcy by securing a $23 billion credit line in 2006. Decades of reliance on high-margin trucks and dwindling credit then led today’s $3.6 billion BlueOval SK split and a $1.3 billion loss, prompting automakers to diversify revenue with contracts such as U.S. Army tactical-truck orders.

1 of 2

Story summary

Ford Motor Co. posted a Q2 net loss of $1.3 billion after a $3.6 billion charge to dissolve BlueOval SK venture with SK On.
Revenue fell 3.8% to $48.3 billion while adjusted EBIT rose to $2.5 billion, EPS hit 42 cents, and Ford lifted its full-year adjusted EBIT target to $10 billion-$11 billion, up from $8.5 billion-$10.5 billion.
Shares rose 5.4% to $14.96 as Ford secured a U.S. Army next-gen tactical-truck prototype contract and Model e’s loss narrowed to $919 million.

1 / 2