Story perspectives

Apple hits $5 trillion, Cook to step down as CEO

7/29/2026

Summary

Story summary

Apple became the second company to top a $5 trillion market-capitalisation, valued at $5.04 trillion on July 28 2026.
Tim Cook will step down as CEO on Sept. 1 2026, with John Ternus becoming chief executive.
Apple raised iPad and Mac start prices by at least $100, with some models increasing over $1,000.
FactSet projects Apple will spend just over $11 billion on AI in 2026, including $3.4 billion this quarter, far below rivals’ $100 billion-plus capex.

1 of 1

Story summary

Apple became the second company to top a $5 trillion market-capitalisation, valued at $5.04 trillion on July 28 2026.
Tim Cook will step down as CEO on Sept. 1 2026, with John Ternus becoming chief executive.
Apple raised iPad and Mac start prices by at least $100, with some models increasing over $1,000.
FactSet projects Apple will spend just over $11 billion on AI in 2026, including $3.4 billion this quarter, far below rivals’ $100 billion-plus capex.