Story perspectives
BMW, VW, Aston Martin Trim Staff as Porsche Sales Drop
7/29/2026
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Story summary
- BMW will cut up to 8,000 admin jobs, 5% of its 160,000 staff, excluding production.
- Volkswagen plans up to 100,000 cuts, factory closures and halving its model range by 2035.
- Porsche’s China sales fell 30% to 14,500 in H1 2026, versus a 17% group decline.
- Aston Martin posted a £89 million pre-tax loss in Q2 2026, up from £61 million, with 3.5% share-price rise after cutting a fifth of staff in February.
