Story perspectives

AIG Women’s Open Set for Lytham; Hull Debuts Golf Channel

7/29/2026

Summary

Korda Favoured

The AIG Women’s Open will be at Royal Lytham & St Annes July 30–August 2, with a $10 million purse and $1.5 million winner’s share.
World No. 1 Nelly Korda of the United States is the favourite, while Miyu Yamashita of Japan returns after her 2025 Open win.
England’s Charley Hull and Lottie Woad seek their first major as a 144-player field with 24 of the top 25 ranked players faces Thursday showers and 12-18 mph winds.

Summary

Hull Launches Channel

Charley Hull launched the “Sweet Spot Golf” YouTube channel on Monday, debuting at Royal Lytham & St Annes.
She tricked her caddie Adam Woodward with a fake £100,000 lottery ticket and warned prank could invite “payback.”
Hull and friend Ryan Evans created the channel after filming a round at Lytham, adding challenges, banter and behind-the-scenes footage.
Hull described her season as “mixed” despite an early-year victory at the Saudi Ladies International.

History

Historical Context

Since its 1976 debut and elevation to an LPGA major in 2001, the Women’s Open has moved to premier links venues and attracted larger sponsors. AIG’s 2014 edition at Royal Birkdale offered a $3 million purse, and by 2025 the Royal Lytham & St Annes tournament features a $10 million purse with World No. 1 Nelly Korda leading the field and Charley Hull launching a golf YouTube channel.

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Korda Favoured

The AIG Women’s Open will be at Royal Lytham & St Annes July 30–August 2, with a $10 million purse and $1.5 million winner’s share.
World No. 1 Nelly Korda of the United States is the favourite, while Miyu Yamashita of Japan returns after her 2025 Open win.
England’s Charley Hull and Lottie Woad seek their first major as a 144-player field with 24 of the top 25 ranked players faces Thursday showers and 12-18 mph winds.

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