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FTC Sues Hims & Hers Over Data Sharing, Subscription Tactics

7/30/2026

Summary

FTC Sues Hims

Federal Trade Commission (FTC) sued Hims & Hers, accusing the telehealth firm of sharing users’ health data with Meta and Snap despite privacy promises.
The complaint alleges the company charged customers for prescriptions after intake forms, before any provider consultation, and hid the cancellation button, making ending subscriptions difficult.
After the filing, Hims & Hers stock fell 12%, prompting FTC director Christopher Mufarrige to say agency will act for consumers.

Summary

Hims & Hers Settles

In May, Hims & Hers disclosed a $15 million probable-loss accrual linked to the FTC investigation.
The company submitted a settlement offer to the FTC while stating it did not admit wrongdoing.
Regulators allege Hims & Hers processed refill charges up to ten days early, forcing cancellations at least two days before.
Hims & Hers posted on X that the lawsuit is baseless and intended to generate headlines.

History

Historical Context

In 2012 the FTC fined Facebook $5 million for breaching privacy promises, its first major tech-privacy action. Later penalties—including a $5 billion fine in 2019—showed growing regulator pressure on data practices. The 2024 FTC suit against digital-health company Hims & Hers, alleging hidden fees and unauthorized health-data sharing with Meta and Snap, continues this trend.

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FTC Sues Hims

Federal Trade Commission (FTC) sued Hims & Hers, accusing the telehealth firm of sharing users’ health data with Meta and Snap despite privacy promises.
The complaint alleges the company charged customers for prescriptions after intake forms, before any provider consultation, and hid the cancellation button, making ending subscriptions difficult.
After the filing, Hims & Hers stock fell 12%, prompting FTC director Christopher Mufarrige to say agency will act for consumers.

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