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LeBron Joins Sixers, NBC Secures 67 Game Broadcasts

7/30/2026

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Story summary
  • LeBron James signed a two-year deal to leave Cleveland and join the Philadelphia 76ers.
  • NBC Sports Philadelphia will air 67 Sixers games this season, including the Oct. 8 contest against the Brooklyn Nets.
  • The league’s $76 billion, 11-year rights deal caps teams at 34 broadcasts, so the Sixers will hit the limit.
  • NBC Sports Philadelphia’s viewership rose 25% to 86,000 per game, a boost executive Justin Byczek expects LeBron’s arrival to amplify.