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Ferrari Hits 2026 Luce EV Target, Boosts EBITDA Forecast

7/30/2026

26 4 Full Breakdown

Summary

Story summary

Ferrari met its 2026 target for the €550,000 Luce EV within two months of its May launch.
Chinese demand sold out the 88-unit batch in days, prompting Silicon Valley tech entrepreneurs to place orders and widen the clientele.
Ferrari lifted its 2026 EBITDA guidance to at least €2.97 billion, raising revenue outlook to $8.8 billion and setting a target of 2,500 Luce units by 2030 (5% of sales) with a 30% margin.

History

Historical Context

Tesla’s June 2012 debut of the Model S, backed by a $465 million 2010 DOE loan and a 2010 partnership with Toyota, proved a premium electric sedan could sell thousands—over 5,000 units in its first year. The success validated the high-price, low-volume strategy outlined in 2006 and spurred other luxury marques to pursue costly EVs by 2024.

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Story summary

Ferrari met its 2026 target for the €550,000 Luce EV within two months of its May launch.
Chinese demand sold out the 88-unit batch in days, prompting Silicon Valley tech entrepreneurs to place orders and widen the clientele.
Ferrari lifted its 2026 EBITDA guidance to at least €2.97 billion, raising revenue outlook to $8.8 billion and setting a target of 2,500 Luce units by 2030 (5% of sales) with a 30% margin.

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