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Apple Projects $109B Revenue, Raises Prices, Licenses Google AI

7/30/2026

39 7 Full Breakdown

Summary

Story summary

Apple will report Q3 2026 results on July 30, 2026, in Tim Cook’s earnings call before John Ternus becomes CEO on September 1.
Analysts project $108.9 billion revenue, up 16% YoY, and $1.89 EPS, up 20%.
Apple raised iPad and Mac starting prices by at least $100, some over $1,000, citing a memory shortage.
Apple licensed AI from Google, spent $3.4 billion this quarter and follows an $11 billion annual AI budget.

History

Historical Context

On Jan 9 2007 Steve Jobs unveiled the iPhone at Moscone West, marking Apple’s shift from a computer maker—renamed Apple Inc. that day—to a premium consumer-electronics brand. The device, built on Project Purple’s multi-touch tech and sold exclusively through AT&T for $499, helped lift Apple’s 2007 revenue to $24 billion, a surge that set the template for later AI partnerships and supply-chain negotiations.

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Story summary

Apple will report Q3 2026 results on July 30, 2026, in Tim Cook’s earnings call before John Ternus becomes CEO on September 1.
Analysts project $108.9 billion revenue, up 16% YoY, and $1.89 EPS, up 20%.
Apple raised iPad and Mac starting prices by at least $100, some over $1,000, citing a memory shortage.
Apple licensed AI from Google, spent $3.4 billion this quarter and follows an $11 billion annual AI budget.

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