Story perspectives

Adidas Shares Drop 19% After Profit Miss, Forecast Boost

7/30/2026

Summary

Story summary

Adidas shares fell 19% on July 30 after a quarterly profit miss despite raising its sales outlook.
Operating profit rose 5% to €574 million, below the €623 million consensus.
Revenue grew 14% to €6.74 billion, beating the €6.63 billion estimate.
Adidas raised its full-year currency-adjusted revenue growth forecast to 9%-10% and kept its operating profit target at €2.3 billion.
Birgit Kretschmer will succeed Harm Ohlmeyer as chief financial officer at the end of the year.

1 of 1

Story summary

Adidas shares fell 19% on July 30 after a quarterly profit miss despite raising its sales outlook.
Operating profit rose 5% to €574 million, below the €623 million consensus.
Revenue grew 14% to €6.74 billion, beating the €6.63 billion estimate.
Adidas raised its full-year currency-adjusted revenue growth forecast to 9%-10% and kept its operating profit target at €2.3 billion.
Birgit Kretschmer will succeed Harm Ohlmeyer as chief financial officer at the end of the year.