Story perspectives

Sony's Spider-Man: Brand New Day projects $470M, $309M promo value

7/31/2026

Summary

Story summary

Sony Pictures releases Spider-Man: Brand New Day, projecting $470 million global box office.
The film’s promo campaign generated $309 million media value, surpassing the 2019 record of $288 million.
Social-media reach hit 2.86 billion impressions, outpacing Avengers: Endgame.
Sony EVP Jeffrey Godsick said the campaign lets fans engage with Spider-Man beyond the film.
The effort involved 165 partner brands such as Little Caesars, Samsung, ASUS, BMW and Liquid I.V.

1 of 1

Story summary

Sony Pictures releases Spider-Man: Brand New Day, projecting $470 million global box office.
The film’s promo campaign generated $309 million media value, surpassing the 2019 record of $288 million.
Social-media reach hit 2.86 billion impressions, outpacing Avengers: Endgame.
Sony EVP Jeffrey Godsick said the campaign lets fans engage with Spider-Man beyond the film.
The effort involved 165 partner brands such as Little Caesars, Samsung, ASUS, BMW and Liquid I.V.