Story perspectives

Ben Cohen launches campaign to force Magnum divestiture

7/31/2026

Summary

Story summary

Ben Cohen launched a September 2025 campaign urging Magnum to sell Ben & Jerry’s.
Jerry Greenfield quit board in 2025, saying independence vanished.
Ben & Jerry’s sued Unilever in November 2024 over Gaza-support blocking, case pending.
Wharton professor Maurice Schweitzer warned boycotts fail as consumers lose focus, noting Magnum’s 3% sales growth, a 35% share of its €7.9 bn revenue, and making Cohen’s push to force the $11 bn conglomerate to divest unlikely.

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Story summary

Ben Cohen launched a September 2025 campaign urging Magnum to sell Ben & Jerry’s.
Jerry Greenfield quit board in 2025, saying independence vanished.
Ben & Jerry’s sued Unilever in November 2024 over Gaza-support blocking, case pending.
Wharton professor Maurice Schweitzer warned boycotts fail as consumers lose focus, noting Magnum’s 3% sales growth, a 35% share of its €7.9 bn revenue, and making Cohen’s push to force the $11 bn conglomerate to divest unlikely.