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UEFA Vows Boycott Over FIFA's $20B Tournament Sale

7/31/2026

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Story summary
  • FIFA announced plans to sell a stake in its tournament business, valuing the subsidiary at roughly $20 billion.
  • UEFA member associations voted Thursday to boycott FIFA tournaments if the sale goes ahead, arguing the World Cup is not an investment product.
  • Thrive Eternal, a fund run by Joshua Kushner—brother of Jared Kushner, son-in-law of U.S. President Donald Trump—will lead the investor group pursuing the purchase.