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Snapchat Bans Fully AI-Generated Videos from Spotlight

8/1/2026

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Summary

Story summary

Snapchat announced a ban on wholly AI-generated videos in its Spotlight product.
The ban is intended to keep Spotlight a venue for authentic creativity from real people.
Creators who edit or enhance videos with Snapchat’s own AI tools may still appear in Spotlight.
Snapchat said the policy targets low-quality, repetitive, prompt-driven AI video slop and rewards original, personal storytelling.

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Story summary

Snapchat announced a ban on wholly AI-generated videos in its Spotlight product.
The ban is intended to keep Spotlight a venue for authentic creativity from real people.
Creators who edit or enhance videos with Snapchat’s own AI tools may still appear in Spotlight.
Snapchat said the policy targets low-quality, repetitive, prompt-driven AI video slop and rewards original, personal storytelling.