Full Breakdown
Netflix’s “K-Pop Demon Hunters” Launches Blind-Box Phone-Hugger Collectibles
8/1/2026, 1:29:04 PM
New Blind-Box Phone Huggers Expand the Franchise’s Merchandise Line
Netflix’s animated musical “K-Pop Demon Hunters” has added a mystery-box accessory to its growing range of collectibles. The “Phone Huggers” blind box, sold through Amazon, contains a single silicone minifigure that adheres to phones, tablets, monitors or other flat surfaces without leaving residue. Each box offers one of nine possible designs, and the figures are intended as decorative accessories rather than functional grips.
Product Details and Design Features
The silicone figures depict the three members of the fictional group HUNTR/X—Rumi, Zoey and Mira—the seven “Saja Boys” characters (Jinu, Romance, Mystery, Abby, Baby, plus two others), and the fan-favorite blue tiger, Derpy. The flexible material allows the figure to grip edges securely while being removable and repositionable. The blind-box format means purchasers cannot select a specific character, and duplicates are possible when buying multiple boxes. The retail price is listed at $11.99 per unit.
Market Context and Fan Reception
“K-Pop Demon Hunters” has become one of Netflix’s most successful original properties, with its soundtrack topping streaming charts and the song “Golden” winning an Oscar. The franchise’s momentum has been reinforced by previous merchandise releases, including instant-noodle-themed blind boxes, Funko Pops! and keychain charms. The new phone-huggers arrive as the fictional trio prepares for a global concert tour, extending the brand’s presence from screen to physical collectibles.
Collectibility and Consumer Guidance
Because the blind-box model relies on chance, fans are encouraged to purchase multiple boxes and trade duplicates with friends to complete the set. The silicone figures are marketed as non-sticky accessories, differentiating them from functional phone grips such as PopSockets.
Potential Impact on Franchise Momentum
The addition of the phone-huggers broadens the franchise’s merchandise ecosystem, offering a low-cost entry point for collectors and reinforcing fan engagement ahead of the upcoming tour. By linking the physical product to the series’ characters and music, the release aims to sustain the series’ cultural relevance and generate additional revenue streams beyond streaming viewership.
