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Apple, Samsung Launch Leasing Plans to Boost Retention

8/2/2026

28 3 Full Breakdown

Summary

Story summary

Apple launched the Apple Upgrade leasing program for iPhones and devices, announced by Tim Cook, Apple CEO.
Samsung rolled out Galaxy Forever in India, offering financing with a guaranteed buyback for upgrades.
BytePe reports that 80% of Indian customers prefer subscription plans over outright purchases or EMI.
Analysts say leasing boosts value and retention while trade-ins up to $1,100 help Apple and Samsung keep over 80% U.S. market share.

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Story summary

Apple launched the Apple Upgrade leasing program for iPhones and devices, announced by Tim Cook, Apple CEO.
Samsung rolled out Galaxy Forever in India, offering financing with a guaranteed buyback for upgrades.
BytePe reports that 80% of Indian customers prefer subscription plans over outright purchases or EMI.
Analysts say leasing boosts value and retention while trade-ins up to $1,100 help Apple and Samsung keep over 80% U.S. market share.