Story perspectives

Cracker Barrel CEO Julie Masino steps down after logo backlash

8/3/2026

Summary

Story summary

Julie Masino (CEO of Cracker Barrel) is stepping down after the 2025 logo backlash.
The August 2025 minimalist logo eliminated the barrel and “Old Timer” figure, leading right-wing activist Christopher Rufo to label it “wokification” and critics to point to a Pride-month post and employee resource groups for Cracker Barrel’s 30% minority workforce.
Cracker Barrel restored the original logo, cancelled remodel plans, and Masino apologized on Glenn Beck’s November podcast.

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Story summary

Julie Masino (CEO of Cracker Barrel) is stepping down after the 2025 logo backlash.
The August 2025 minimalist logo eliminated the barrel and “Old Timer” figure, leading right-wing activist Christopher Rufo to label it “wokification” and critics to point to a Pride-month post and employee resource groups for Cracker Barrel’s 30% minority workforce.
Cracker Barrel restored the original logo, cancelled remodel plans, and Masino apologized on Glenn Beck’s November podcast.