Story perspectives

Spider-Man: Brand New Day Hits IMAX 70mm, $360 M Opening

8/4/2026

Summary

Story summary

Sony Pictures and Marvel Studios will add Spider-Man: Brand New Day to IMAX on August 6, 2026, sharing screens with The Odyssey, which remains exclusive to all 41 IMAX 70 mm film venues worldwide through at least September 17, 2026.
The film posted a $360 million domestic opening weekend, the largest ever in North America.
IMAX reported $23 million earnings in China, Japan and South Korea, including $19 million in China, $2.4 million in South Korea, $2.2 million in Japan.

History

Historical Context

In December 2009 James Cameron’s Avatar opened on 14,604 screens, setting IMAX 3-D records with 178 U.S. theaters and becoming the first film to surpass $2 billion worldwide. Its premium-format success sparked a surge in large-screen releases, and today Sony Pictures and Marvel Studios continue the trend with new IMAX launches globally.

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Story summary

Sony Pictures and Marvel Studios will add Spider-Man: Brand New Day to IMAX on August 6, 2026, sharing screens with The Odyssey, which remains exclusive to all 41 IMAX 70 mm film venues worldwide through at least September 17, 2026.
The film posted a $360 million domestic opening weekend, the largest ever in North America.
IMAX reported $23 million earnings in China, Japan and South Korea, including $19 million in China, $2.4 million in South Korea, $2.2 million in Japan.

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