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Apple Expected to Raise iPhone 18 Pro Price to $1,399

8/4/2026

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Story summary
  • Apple is expected to raise the iPhone 18 Pro’s starting price to $1,399, about $300 more than the iPhone 17 Pro’s $1,099.
  • GF Securities analyst Jeff Pu says the 2nm A20 Pro chip and higher DRAM/NAND costs could add $250-$300 to iPhone 18 Pro and Pro Max prices.
  • Analyst Ming-Chi Kuo predicts the foldable iPhone Ultra could cost around $2,500.