Spider-Man: Brand New Day Sets New Domestic Opening Record

Sony Pictures and Marvel Studios’ “Spider-Man: Brand New Day” earned $360 million in ticket sales across the United States and Canada during its opening weekend, surpassing the previous record of $357.1 million set by “Avengers: Endgame” in 2019 (Sony Pictures). The film also generated $932 million worldwide in the same period, making it the second-largest global debut after “Endgame”. The achievement was recorded from 4,487 North American screens.

PBS News Hour

Before “Brand New Day,” the highest domestic openings were held by “Avengers: Endgame,” “Avengers: Infinity War” ($257 million in 2018), and “Star Wars: The Force Awakens” ($247 million in 2015). The pandemic-era “Spider-Man: No Way Home” (December 2021) opened with $260 million domestically and later reached $1.9 billion globally, but it did not break the $300 million threshold. The new film follows the narrative set by “No Way Home,” with Tom Holland reprising Peter Parker and a cast that includes Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal and Mark Ruffalo.

PBS News Hour

• Domestic gross: $360 million (Sony Pictures).

PBS News Hour

• Thursday preview sales: record-shattering, contributing to a Friday total of $169.3 million.

CNBC

• Saturday: $101.5 million; Sunday: $88.7 million.

New York Times

• International rollout: projected to reach $572 million from 73,500 locations, delivering the $932 million worldwide total.

Deadline Hollywood

• Production budget: $225 million.

New York Times

• Audience metrics: CinemaScore A; Rotten Tomatoes audience score 98 %, critic score 90 %.

Hollywood Reporter

• Demographics: 36 % of viewers aged 18-24; 61 % male.

Hollywood Reporter

• Premium-format records: Dolby Cinema opening $11 million+ with a per-screen average of $63,000; ScreenX domestic opening $7 million; 4DX opening $5.2 million.

Deadline Hollywood

Kevin Feige, president of Marvel Studios, described the achievement as “overwhelming” and expressed pride in the Monday-morning position of the film. Sony highlighted the film’s unprecedented Thursday-preview sales and its status as the studio’s best-ever launch.

Hollywood Reporter

The record underscores the continued box-office strength of Marvel’s shared universe, providing “new momentum” ahead of the December release of “Avengers: Doomsday”. Industry analysts note that the film’s appeal to Generation Z, driven by its youthful cast and storyline, reinforces the franchise’s relevance across demographics. The success also demonstrates the viability of large-format venues such as Dolby Cinema, ScreenX and 4DX, even as the film was excluded from IMAX screens, which instead split time with “The Odyssey”.

Deadline Hollywood

• “Avengers: Doomsday” is slated for a December debut, positioned to benefit from the heightened audience enthusiasm generated by “Brand New Day”.

Variety Magazine

• IMAX announced a screen-sharing arrangement with “The Odyssey,” reflecting shifting exhibition strategies following the weekend’s performance.

CNBC

“It’s overwhelming, frankly, to find ourselves in this position on a Monday morning,” — Kevin Feige

Variety Magazine