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Cracker Barrel CEO Julie Masino Steps Down Amid Breakfast Backlash

8/4/2026

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Summary

Story summary

Cracker Barrel announced CEO Julie Masino will step down.
Customers urged Cracker Barrel to bring back the Sunrise Sampler breakfast platter.
Josh Cooper, owner of Cooper's Next Level BBQ, said the Sunrise Sampler à la carte costs $25 and called it “blasphemy.”
Company officials said ingredient costs drive menu changes but gave no comment on the Sunrise Sampler removal.

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Story summary

Cracker Barrel announced CEO Julie Masino will step down.
Customers urged Cracker Barrel to bring back the Sunrise Sampler breakfast platter.
Josh Cooper, owner of Cooper's Next Level BBQ, said the Sunrise Sampler à la carte costs $25 and called it “blasphemy.”
Company officials said ingredient costs drive menu changes but gave no comment on the Sunrise Sampler removal.