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Ford U.S. July Sales Down 10% — Adding Five New Models

8/5/2026

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Summary

Story summary

Ford Motor Company’s U.S. July 2026 sales fell 10.2% to 169,951 vehicles, down from 189,313 in July 2025.
U.S. sales director Rob Kaffl said the decline was “by design” after the company ended the Escape crossover and Lincoln Corsair.
Rental-fleet sales dropped 96% year over year, freeing more F-Series trucks for retail buyers.
Ford will add five new affordable models, four of which will be assembled in the United States.

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Story summary

Ford Motor Company’s U.S. July 2026 sales fell 10.2% to 169,951 vehicles, down from 189,313 in July 2025.
U.S. sales director Rob Kaffl said the decline was “by design” after the company ended the Escape crossover and Lincoln Corsair.
Rental-fleet sales dropped 96% year over year, freeing more F-Series trucks for retail buyers.
Ford will add five new affordable models, four of which will be assembled in the United States.