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Samsung launches HDR10+ Advanced on 2026 TVs via Prime Video

8/5/2026

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Story summary
  • Samsung Electronics will deploy HDR10+ Advanced on its 2026 TVs via Amazon Prime Video this month.
  • HDR10+ Advanced uses statistical metadata to raise brightness and deliver more precise HDR across the tonal range.
  • Its AI-powered tone mapping improves shadow detail and brightens action scenes, while Intelligent Motion Smoothing uses metadata to adjust motion processing.
  • HDR10+ Advanced-compatible models are Samsung’s 2026 TV lineup, with the format set to roll out globally.