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Story summary
- The ASA banned Lee Cronin’s The Mummy posters after 30 complaints.
- The posters showed a girl with grey skin, a swollen eye, cracked lips and a vacant gaze.
- ASA said children could see the images on the London Underground and a billboard.
- ASA upheld the complaints, noting the realistic impression of a dead child.
- TV and streaming ads avoided a ban after Clearcast applied a post-7.30 pm restriction.
