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Burnham's TikTok Drive Gains 4.7 M Views, Hiring Creators

8/5/2026

24 5 Full Breakdown

Summary

Story summary

UK Prime Minister Andy Burnham posted videos on TikTok, X and Instagram that have drawn millions of views.
A finance-minister interview video posted by Burnham earned 4.7 million views on X.
The government is recruiting social-content creators with salaries ranging from £40,000 to £80,000 ($55,000-$110,000).
Ipsos UK politics director Keiran Pedley called the social-media push a “pretty positive start” but warned of future bumps.

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Story summary

UK Prime Minister Andy Burnham posted videos on TikTok, X and Instagram that have drawn millions of views.
A finance-minister interview video posted by Burnham earned 4.7 million views on X.
The government is recruiting social-content creators with salaries ranging from £40,000 to £80,000 ($55,000-$110,000).
Ipsos UK politics director Keiran Pedley called the social-media push a “pretty positive start” but warned of future bumps.