Full Breakdown
Kim Kardashian’s Son Saint West Launches Instagram at Age 10
8/5/2026, 5:49:52 PM
Saint West’s Instagram Debut
The 10-year-old son of Kim Kardashian and Kanye West (who now goes by Ye) opened a public Instagram account, posting a video of his custom purple Ronster e-moto bike. The clip, set to Lil Uzi Vert’s “Top,” is labeled “First video.” A second video shows Saint performing a wheelie while riding through his neighborhood. The posts have been liked and commented on by Kardashian, who frequently adds a purple heart emoji.
Family Background and Prior Appearances
Saint is the eldest of four children born to Kardashian and Ye. His siblings are North, Chicago and Psalm. Kardashian and Ye were married from 2014 to 2022. Prior to the Instagram launch, Saint appeared in a Nike video campaign ahead of the 2026 FIFA World Cup, sharing screen time with LeBron James, Cristiano Ronaldo and Jason Sudeikis. Earlier, in February 2024, he walked soccer star Lionel Messi onto the field for an MLS match, generating additional media attention.
Social-Media Oversight
A source told Page Six that Kardashian reviews and approves each of Saint’s posts before they go live. As of the account’s creation, Kardashian is the only family member who follows Saint, and he follows her back. Page Six also reported that Saint and Ye do not follow each other on Instagram.
Commercial Context
The e-moto bike featured in Saint’s videos is a custom model priced between $3,750 and $6,000. The Instagram content aligns with the earlier Nike partnership, which highlighted the family’s involvement in high-profile brand promotions tied to major sporting events.
Why It Matters
Saint’s entry onto a major social platform underscores the growing public interest in the personal lives of celebrity children and the role of parental curation in shaping their digital presence. The debut also reinforces Kardashian’s continued influence over her children’s media exposure, while illustrating how youth celebrity can intersect with major commercial campaigns.
