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Kansas Secures 5-Year Players Era Deal, Boosts Big 12 Revenue

8/5/2026

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Summary

Story summary

Kansas signed a five-year Players Era contract through 2030-31.
The Las Vegas Players Era, launched in 2024, guarantees schools $1 million and $12 million in payouts.
Kansas beat Tennessee for third place while Michigan defeated Gonzaga to win the title.
The 2026 tournament will split 24 teams into an eight-team bracket for Kansas and a 16-team bracket, giving the Big 12 a five-year, 15% stake and revenue sharing for eight teams.

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Story summary

Kansas signed a five-year Players Era contract through 2030-31.
The Las Vegas Players Era, launched in 2024, guarantees schools $1 million and $12 million in payouts.
Kansas beat Tennessee for third place while Michigan defeated Gonzaga to win the title.
The 2026 tournament will split 24 teams into an eight-team bracket for Kansas and a 16-team bracket, giving the Big 12 a five-year, 15% stake and revenue sharing for eight teams.