Story perspectives

Modi Launches Instagram Reels to Court 400 Million Gen-Z Voters

8/6/2026

Summary

Story summary

Prime Minister Narendra Modi posted selfie-style Instagram videos targeting 400 million Gen-Z voters ahead of the 2029 election.
Cabinet ministers and the foreign ministry then released short, lightly edited Snapchat clips, reflecting a party shift to raw reels to win younger audiences.
Rashtriya Swayamsevak Sangh chief Mohan Bhagwat will address about 2,000 students in Mumbai as BJP courts Gen-Z, who make up over half of India’s under-35 population.

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Story summary

Prime Minister Narendra Modi posted selfie-style Instagram videos targeting 400 million Gen-Z voters ahead of the 2029 election.
Cabinet ministers and the foreign ministry then released short, lightly edited Snapchat clips, reflecting a party shift to raw reels to win younger audiences.
Rashtriya Swayamsevak Sangh chief Mohan Bhagwat will address about 2,000 students in Mumbai as BJP courts Gen-Z, who make up over half of India’s under-35 population.