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Apple Unveils iPhone 18 Sep 8, New CEO Ternus Debuts

8/6/2026

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Summary

Apple Launches iPhone 18

Apple holds the iPhone 18 launch event on Tuesday, 8 September 2026.
Pre-orders for the iPhone 18 are set for Friday, 11 September 2026.
The iPhone 18 Pro and iPhone Fold will ship on Friday, 19 September 2026.
The standard iPhone 18 and iPhone 18e are expected in early March 2027, likely on 2 or 9 March.
Analysts expect the iPhone 18 Pro’s price to be $200-$300 above the iPhone 17 Pro’s $1,099 price, citing a smaller Dynamic Island and satellite-enabled 5G.

Summary

Apple Starts Lottery

Apple opened a lottery for retail staff, with winners chosen by Aug 17 to join its Event Support Experience Program for the September iPhone launch.
The September keynote will be Apple’s first in-person presentation since the 2019 iPhone 11 launch, ending prerecorded online events.
John Ternus becomes CEO on Sep 1, making the iPhone 18 event his first appearance as chief executive.

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Apple Launches iPhone 18

Apple holds the iPhone 18 launch event on Tuesday, 8 September 2026.
Pre-orders for the iPhone 18 are set for Friday, 11 September 2026.
The iPhone 18 Pro and iPhone Fold will ship on Friday, 19 September 2026.
The standard iPhone 18 and iPhone 18e are expected in early March 2027, likely on 2 or 9 March.
Analysts expect the iPhone 18 Pro’s price to be $200-$300 above the iPhone 17 Pro’s $1,099 price, citing a smaller Dynamic Island and satellite-enabled 5G.

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