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Kellogg, Target, Walmart to Phase Out Colored Cereals

8/7/2026

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Story summary
  • WK Kellogg will remove colors from all cereals by the end of this year.
  • The company installed equipment to use vegetable-based juices and eliminate BHT, replacing synthetic dyes in Froot Loops and Apple Jacks.
  • Texas Attorney General Ken Paxton backed a plan to remove toxic dyes by the end of 2027 after 400,000 signatures in 2024.
  • Target and Walmart will stop selling colored cereals by May and January 2027 respectively.