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Kellogg to Cut Artificial Cereal Colors by 2024

8/7/2026

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Summary

Story summary

WK Kellogg announced it will eliminate artificial colors from its cereals by the end of 2024.
It will use fruit- and vegetable-based juices to give products such as Froot Loops and Apple Jacks their hues.
After protests that gathered 400,000 signatures and a campaign by former health secretary Robert F. Kennedy Jr., Kellogg signed a deal with Texas Attorney General Ken Paxton to remove toxic dyes by the end of 2027.

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Story summary

WK Kellogg announced it will eliminate artificial colors from its cereals by the end of 2024.
It will use fruit- and vegetable-based juices to give products such as Froot Loops and Apple Jacks their hues.
After protests that gathered 400,000 signatures and a campaign by former health secretary Robert F. Kennedy Jr., Kellogg signed a deal with Texas Attorney General Ken Paxton to remove toxic dyes by the end of 2027.