Story perspectives

DuckDuckGo, Knockaround Debut $35 Privacy-First Sunglasses

8/7/2026

Summary

Story summary

DuckDuckGo and Knockaround launched the “Normal F---ing Sunglasses” in late July.
The matte-black frames contain no camera, microphone, AI, battery or other electronics.
Preorders opened on Aug. 5 for $35 with shipments slated for Nov. 19–Nov. 30.
The glasses feature polarized lenses, full UV400 protection and FDA-compliant impact-resistant lenses.
The launch followed Meta’s $299 smart-glasses line, which advocacy groups called a “dystopian privacy invasion.”

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Story summary

DuckDuckGo and Knockaround launched the “Normal F---ing Sunglasses” in late July.
The matte-black frames contain no camera, microphone, AI, battery or other electronics.
Preorders opened on Aug. 5 for $35 with shipments slated for Nov. 19–Nov. 30.
The glasses feature polarized lenses, full UV400 protection and FDA-compliant impact-resistant lenses.
The launch followed Meta’s $299 smart-glasses line, which advocacy groups called a “dystopian privacy invasion.”