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Full Breakdown

Trump’s MAGA Base Erodes as Immigration Success Shifts Voter Priorities

8/7/2026, 8:34:24 PM

Core Shift in Non-College Voter Sentiment

CNN data analyst Harry Enten presented polling that shows a reversal among adults without a college education – the demographic that helped Donald Trump win twice. In October, the MAGA movement held a +6-point net approval; the latest figures place it at –22 points, a 28-point swing. Trump’s personal net approval with this group has fallen to –19 points, despite beating Vice President Kamala Harris by 13 points among non-college voters in 2024.

Immigration Policy Outcomes and Electoral Implications

President Trump’s border enforcement has cut illegal-crossing activity. Border Patrol arrests fell from roughly 250,000 per month at the height of the 2023-24 surge to fewer than 10,000 per month, and rescues dropped from over 3,000 to about 100 per month.

Gall & Co. (June) found that 29 % of voters now say immigration levels should be decreased, down from 55 % before the 2024 election. Among Republicans, YouGov tracking shows the share who consider immigration the most important issue fell from 25 % in October 2024 to 13.7 % in October 2025. Pollster John McLaughlin reported that a July survey shows the importance of the border issue halved nationwide since the last presidential election.

The shift has opened space for Democratic criticism.

Data and Statistics

Data and Statistics
MetricFigureSource
MAGA net approval (Oct)+6 ppCNN/Enten
MAGA net approval (latest)-22 ppCNN/Enten
Trump net approval (latest)-19 ppCNN/Enten
Voters favoring reduced immigration (June)29 %Gallup
Voters favoring reduced immigration (pre-2024)55 %Gallup
Republicans naming immigration top issue (Oct 2024)25 %YouGov
Republicans naming immigration top issue (Oct 2025)13.7 %YouGov
Border arrests per month (peak)?250,000Washington Times
Border arrests per month (current)<10,000Washington Times
Border rescues per month (FY 2023)>3,000Washington Times
Border rescues per month (2026)?100Washington Times

Official Statements & Responses

  • Jai Chabra, GOP consultant, said the party is “victims of our own success.”
  • John McLaughlin, Trump pollster, echoed that sentiment.

Verbatim Quotes

  • “What’s going on is simple: The MAGA movement was built among the working class, non-college Americans,” — Harry Enten
  • “It has been a huge driver, but because the administration has had so much success solving the issue at the border, it is not the pertinent issue it used to be for them,” — Mr. Chabra
  • “We are victims of our own success,” — Mr. McLaughlin

What’s Next

Analysts warn the midterm elections will test whether the GOP can rekindle enthusiasm among non-college voters or cede ground to Democrats. Polls suggest the GOP’s margin with these voters is now razor-thin, and both parties are positioning immigration and crime narratives as central campaign themes.