Story perspectives

Rockstar Founder Purchases $300M Celsius Stake, Calls for CEO Ouster

8/7/2026

Summary

Story summary

Russ Savage, Rockstar Energy founder, bought >12 million Celsius shares (~4.7%, $300 million) and demanded the CEO and top managers be fired.
Savage, an advisor for a year, says the firm has excessive management layers and costs.
He warned losing shelf space could be fatal because retailers would favor Red Bull or Monster.
After CNBC disclosed his stake, Celsius shares traded around $27, prompting company to say demand stays strong and welcomes ideas.

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Story summary

Russ Savage, Rockstar Energy founder, bought >12 million Celsius shares (~4.7%, $300 million) and demanded the CEO and top managers be fired.
Savage, an advisor for a year, says the firm has excessive management layers and costs.
He warned losing shelf space could be fatal because retailers would favor Red Bull or Monster.
After CNBC disclosed his stake, Celsius shares traded around $27, prompting company to say demand stays strong and welcomes ideas.