Story perspectives

Report: Multibillion-Dollar Online Schemes Target Young Men

8/7/2026

Summary

Story summary

Reset Tech and Equimundo researchers released a report finding young men funneled into paid online schemes.
The report calls the ecosystem a multibillion-dollar industry that commercializes masculinity.
It says men are routed to paid communities, unregulated supplements, crypto schemes and coaching, resembling a pyramid scheme.
The study notes Gen Z men’s support for President Donald Trump is declining and links misogynist rhetoric, crypto and gambling to the ecosystem.

1 of 1

Story summary

Reset Tech and Equimundo researchers released a report finding young men funneled into paid online schemes.
The report calls the ecosystem a multibillion-dollar industry that commercializes masculinity.
It says men are routed to paid communities, unregulated supplements, crypto schemes and coaching, resembling a pyramid scheme.
The study notes Gen Z men’s support for President Donald Trump is declining and links misogynist rhetoric, crypto and gambling to the ecosystem.