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Full Breakdown

Dolby Vision 2 Rolls Out to Select Hisense 2026 TVs

8/8/2026, 12:19:32 AM

Launch Overview

On August 6, 2026, Dolby Laboratories and Hisense announced a firmware update that will bring Dolby Vision 2 to the 2026 Hisense UX, UR9, UR8 and U7 (U7 Pro in the EU, MEA and CSA) models. The update, compatible with Google TV and VIDAA OS, will be delivered over the coming weeks to customers in North America, Europe and the Asia-Pacific region.

Technical Enhancements

Dolby Vision 2 is offered in two tiers. The standard tier adds a rebuilt image engine, “Content Intelligence” that reads existing and new metadata, and an intensity slider for user-controlled picture depth. The premium “Dolby Vision 2 Max” tier, available on the listed Hisense models, adds:

  • Authentic Motion – reduces judder without producing the “soap-opera” effect.
  • Light Sense 2 – continuous ambient-light optimisation that preserves artistic intent.
  • Pro settings – finer calibration controls for enthusiasts.

All Dolby Vision 2 TVs require the MediaTek Pentonic 800 system-on-chip; older Dolby Vision sets lack this hardware and cannot be upgraded, though they will still play Dolby Vision 2 content, ignoring the extra metadata. The new engine can increase display brightness beyond the original mastering range; the Hisense UR9 can exceed 3,000 nits.

Content Ecosystem

The updated engine immediately improves existing Dolby Vision titles, while Max-only features require content authored with Dolby Vision 2 metadata. Current streaming partners delivering such content are CANAL+, iQIYI and Peacock. Other studios are adapting post-production workflows, but a full library of Max-authored titles is not yet available.

Industry Context

Dolby Vision 2 was first announced in September 2025 and demonstrated at IFA 2025. Its launch coincides with the rollout of HDR10+ Advanced, a royalty-free rival supported by Samsung, Panasonic, Hisense, TCL, Amazon Prime Video and Roku. LG and Sony have not confirmed support for Dolby Vision 2 in 2026, and Samsung will continue to back HDR10+ Advanced exclusively.

Official Statements & Responses

  • John Couling, Senior Vice President, Entertainment at Dolby Laboratories, said the update makes Dolby Vision content “more captivating and authentic.”
  • Sonny Ming, General Manager of TV Product Marketing at Hisense, emphasized that the update delivers “lifelike visuals” that meet customer expectations.
  • Chris Turkstra, Vice President of Home Devices at Dolby Laboratories, indicated that most Hisense units will be fully updated by the end of August, with the remainder completed by the end of September.

Verbatim Quote

  • “That feature perhaps more than any other needs to be driven by creatively approved decisions,” — Jonas Klittmark, Dolby’s Director of Business and Product

What’s Next

The firmware rollout will continue for several weeks until all eligible Hisense TVs receive Dolby Vision 2. Dolby has indicated that TCL and Philips models will obtain the update later in the year, though no precise schedule is provided. As more studios author titles with Dolby Vision 2 metadata, the library of Max-enabled experiences is expected to expand, further differentiating the format from its predecessor and competing HDR standards.