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Apple TV’s Ted Lasso Ad Propels Series to Global #1

8/9/2026

30 7 Full Breakdown

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Story summary
  • Apple TV launched a 1-minute-30-second “Welcome Back” commercial that inserts Ted Lasso into shows including Severance, Monarch, Silo and The Morning Show.
  • The ad debuted the same week season four of Ted Lasso began airing new episodes each Wednesday through October 7.
  • Despite only the first episode being available, Ted Lasso reached the #1 position on the TV app chart worldwide.