Full Breakdown
Sephora Begins Israeli Rollout with Limited-Product Stores
8/9/2026, 9:58:00 PM
Core Event: First Sephora Locations Open on August 20
On August 20, Israeli franchisee Glam42 will simultaneously launch three Sephora stores and five “corners” (boutique spaces inside other shops). The stores are slated for Tel Aviv’s Azrieli Center, the Ayalon Mall in Ramat Gan, and the Malha Mall in Jerusalem. Additional boutique corners will appear inside Glam42 outlets at MEEX Sharonim (Hod Hasharon), Mul HaHof Village (Hadera), Star Center (Ashdod), the Dead Sea Mall, and My Baby (Yarka).
Background & Context: Pilot Strategy and Franchise Model
Sephora, the French beauty retailer owned by luxury conglomerate LVMH, is entering Israel through a pilot program. The company has partnered with Glam42, a local cosmetics chain that previously operated a perfume and skincare store at the Dead Sea Mall. Both outlets describe the launch as a test; LVMH will assess performance before deciding whether to expand the product assortment and store footprint.
Data & Statistics: Store Count, Locations, and Product Offering
- Store count at launch: three standalone stores plus five boutique corners, with three additional mall locations announced for the near future.
- Geographic spread: Tel Aviv, Ramat Gan, Jerusalem, Hod Hasharon, Hadera, Ashdod, the Dead Sea region, and Yarka.
- Product range: All locations will initially sell only the in-house Sephora Collection, the retailer’s private-label line. Third-party brands that dominate Sephora’s global assortment—such as Huda Beauty, Charlotte Tilbury, Rare Beauty, and Fenty Beauty—will not be available at launch.
Official Statements & Responses: LVMH’s Pilot Outlook
According to the reports, LVMH views the Israeli rollout as a pilot and will consider adding other beauty brands if the initial stores prove successful. The longer-term objective, as noted by the sources, is to establish a fuller Sephora retail network in Israel within two years, potentially incorporating additional LVMH-owned or affiliated brands such as Benefit, Fresh, KVD Beauty, and possibly fragrances from Guerlain and Givenchy.
What’s Next: Potential Expansion and Brand Inclusion
If the pilot meets performance expectations, LVMH may broaden the Israeli product mix beyond Sephora Collection and open further stores beyond the initial locations. The stated two-year horizon suggests that a more comprehensive Sephora presence, featuring a wider array of third-party and LVMH-affiliated brands, could materialize pending the outcome of the August 20 launch.
