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Viant Co-Founders Relaunch Myspace for Nostalgic Users

8/9/2026

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Summary

Story summary

Tim Vanderhook and Chris Vanderhook, co-founders of Viant Technology, announced a relaunch of Myspace.
Myspace, created in 2003, was bought in 2011 and lost $150 million after a 2013 relaunch.
Analyst Kate Winick told CNBC the new platform taps nostalgia for a less algorithm-driven, more analog experience.
Success will require advertisers, a modern mobile UI, chronological feeds, privacy tools, and compliance with teen-use regulations.

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Story summary

Tim Vanderhook and Chris Vanderhook, co-founders of Viant Technology, announced a relaunch of Myspace.
Myspace, created in 2003, was bought in 2011 and lost $150 million after a 2013 relaunch.
Analyst Kate Winick told CNBC the new platform taps nostalgia for a less algorithm-driven, more analog experience.
Success will require advertisers, a modern mobile UI, chronological feeds, privacy tools, and compliance with teen-use regulations.