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Samsung launches Fold8, Ultra, Flip8; 1.44 M pre-orders**

8/10/2026

Summary

Story summary

Samsung Electronics launched the Galaxy Z Fold8, Fold8 Ultra and Flip8, with sales starting on August 7, 2026.
Pre-orders rose more than 30% over the previous generation, with combined pre-sale sales from July 28-August 3 exceeding 1.44 million units.
In South Korea the Fold8 accounted for 70% of pre-sales, drawing many teens, 30-year-olds and women whose share doubled.
Prices start at $1,800 for the Fold8, $2,000 for the Fold8 Ultra and $1,250 for the Flip8.

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Story summary

Samsung Electronics launched the Galaxy Z Fold8, Fold8 Ultra and Flip8, with sales starting on August 7, 2026.
Pre-orders rose more than 30% over the previous generation, with combined pre-sale sales from July 28-August 3 exceeding 1.44 million units.
In South Korea the Fold8 accounted for 70% of pre-sales, drawing many teens, 30-year-olds and women whose share doubled.
Prices start at $1,800 for the Fold8, $2,000 for the Fold8 Ultra and $1,250 for the Flip8.