Back to today’s briefing

Story perspectives

Apple explores screen-less, round Watch as sales jump 21%

8/10/2026

24 5 Full Breakdown

Summary

Story summary

Apple is re-evaluating the Watch lineup, eyeing screen-less, round, premium and low-cost models.
Apple’s design team is studying no-display wearables and a round-face watch, though the latter is unlikely to ship soon.
Apple will revive a white ceramic case in 2026 or 2027, previously $1,249.
Counterpoint Research reported Apple Watch sales rose 21% in Q1, while wearables grew nearly 7% and revenue rose 18%.

1 of 1

Story summary

Apple is re-evaluating the Watch lineup, eyeing screen-less, round, premium and low-cost models.
Apple’s design team is studying no-display wearables and a round-face watch, though the latter is unlikely to ship soon.
Apple will revive a white ceramic case in 2026 or 2027, previously $1,249.
Counterpoint Research reported Apple Watch sales rose 21% in Q1, while wearables grew nearly 7% and revenue rose 18%.