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Story summary
- Gap plans 50 new mainland China stores this year and a Hong Kong return by year-end.
- Baozun took over Gap’s China, Hong Kong and Macau operations in early 2023.
- After the takeover, Gap adopted a “China-for-China” localisation plan and earned its first profit in Q4 2025.
- Gap reported a 20 percent same-store sales rise in China for Q1, a record high.
