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GTA 6 Ultimate Edition Tops Standard Pre-orders, Boosts Take-Two Forecast

8/11/2026

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Summary

Story summary

Take-Two Interactive CEO Strauss Zelnick said pre-orders for GTA 6’s $100 Ultimate Edition exceed those for the $80 Standard Edition.
He said the skew shows avid fans are pre-ordering now and that retailer discounts are beyond Take-Two’s control.
Take-Two raised its fiscal-year-2027 earnings forecast amid excitement for GTA 6’s November 19 release.
An “extended look” trailer will debut on Netflix and YouTube six hours later on August 27.

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Story summary

Take-Two Interactive CEO Strauss Zelnick said pre-orders for GTA 6’s $100 Ultimate Edition exceed those for the $80 Standard Edition.
He said the skew shows avid fans are pre-ordering now and that retailer discounts are beyond Take-Two’s control.
Take-Two raised its fiscal-year-2027 earnings forecast amid excitement for GTA 6’s November 19 release.
An “extended look” trailer will debut on Netflix and YouTube six hours later on August 27.