Ari Emanuel’s Mari to Acquire ATG Entertainment in $6 Billion Deal

Ari Emanuel’s live-events holding company, Mari, has entered a definitive agreement to purchase ATG Entertainment, the British operator of Broadway and West End theatres. The transaction, valued at roughly $6 billion (? £4.5 billion), will transfer ATG’s portfolio of 70 venues—including seven Broadway houses such as the Lyric Theatre and ten West End sites like the Savoy—into Mari’s ownership. Providence Equity Partners, which has controlled ATG since 2013, will sell the business subject to regulatory approval and customary closing conditions.

Ari Emanuel's Mari buys theater giant ATG in $6B deal ATG Entertainment acquired by Mari The Wrap

Mari launched in late 2025 as a global events platform, first acquiring ticketing firm TodayTix and later adding properties such as the Miami Open, the Madrid Open, Frieze art fairs and Barrett-Jackson car auctions. Emanuel, also CEO of TKO Group (WWE, UFC) and executive chairman of WME Group, positioned Mari as a “long-term custodian” of live-entertainment assets.

Variety Magazine

ATG, the third-largest Broadway theatre owner after the Shubert and Nederlander groups, expanded its footprint by acquiring a majority stake in Jujamcyn Theaters in 2023. Its holdings span the United Kingdom, United States, Germany, Austria and Spain, making it a significant player in venue management and theatrical production.

Hollywood Reporter

• Venue portfolio: 70 theatres (7 Broadway, 10 West End, plus regional sites).

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• Annual audience: Over 18 million.

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• Performance volume: More than 16 000 shows per year.

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• Financial performance (year to March 2025): Revenue of £924 million and adjusted EBITDA of £208 million.

Deadline Hollywood

• Ari Emanuel emphasized that the acquisition reflects a strategic bet on the future of live entertainment, noting his career roots in theatre and the growing power of live experiences.

ATG Entertainment acquired by Mari

• Andrew Tisdale, vice-chairman of Providence Equity, praised ATG’s growth under Providence and expressed confidence that Mari is the right partner to continue that trajectory.

The Wrap

The deal’s financial terms remain undisclosed; multiple outlets have cited an estimated valuation of $6 billion but no party has confirmed a final price. ATG is currently facing litigation from an investor over its 2024 “Cabaret” revival, a dispute separate from the acquisition but potentially affecting post-closing integration.

New York Times

• “I’ve spent my whole career in entertainment, and I started out in theater. I’ve seen the industry reinvent itself many times, but live has only grown more powerful. Nothing connects great talent with audiences more directly. ATG has built one of the world’s great theater businesses around that experience. This is a long-term bet on where live goes next.” — Ari Emanuel, founder and principal

ATG Entertainment acquired by Mari

The acquisition will close only after antitrust and other regulatory approvals are obtained. Both companies will operate independently until the transaction is finalized, after which Mari intends to invest in theatre preservation, modernization and new productions.

Hollywood Reporter