JPMorgan Becomes First Global Banking Partner for the 2028 Los Angeles Olympics

JPMorgan Chase announced that it will serve as the inaugural global banking partner for the Los Angeles 2028 Summer Games, committing a nine-figure investment. The exact terms were not disclosed, but the partnership places JPMorgan among the elite “Olympic Partners” tier that grants exclusive marketing rights across the event, Team USA and the Paralympics.

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The Olympic Partners program, created in 1985, has recently seen legacy sponsors such as Panasonic, Toyota and Bridgestone exit at the close of 2024. Organizers have responded by forming a joint-venture structure that consolidates all commercial rights, allowing a single sponsor to negotiate a unified deal covering the Games, Team USA and Paralympic properties.

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According to the report, the new partnership will explore marketing extensions beyond the competition itself, including a 100-day torch relay that will travel through all 50 U.S. states and venue-naming rights for multiple facilities.

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John Slusher, former Nike executive and CEO of U.S. He noted that the joint-venture model simplifies sponsorship negotiations and that the expanded marketing initiatives are designed to boost revenue without compromising the Games’ spirit. JPMorgan has not issued a separate public comment beyond confirming its participation.

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• “We try to balance not overly commercializing the Olympics, which is really important, but also driving revenue, which helps us put on a better games,” — John Slusher, a former Nike executive and CEO of the U — John Slusher, former Nike executive and CEO of U.S. Olympic and Paralympic Properties.

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