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CF Montréal Signs Alexis Sánchez, Fan Buzz Goes Viral

8/11/2026

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Summary

Sánchez Joins Montréal

CF Montréal signed Chilean forward Alexis Sánchez as a Designated Player through 2027 with a 2027-28 option.
Sánchez arrives from Sevilla after posting four goals and two assists in 30 matches.
He holds Chile’s records of 168 caps and 51 goals and won the 2015 and 2016 Copa América.
Senior director Luca Saputo said his quality and leadership match the club’s identity.

Summary

Saputo Teases Alexis

CF Montreal posted a teaser video where senior director Luca Saputo said, “He wants Alexis, number 10.”
The clip went viral, sparking a flood of comments and shares that raised fan excitement.
Fans posted tribute videos and memes on Instagram and Twitter, showing heightened online engagement.
The teaser demonstrates the club’s social-media marketing and Luca Saputo’s focus on veteran leadership to reshape the team’s identity.

History

Historical Context

MLS began using marquee signings to raise its profile when LA Galaxy brought David Beckham from Real Madrid in 2007, drawing a record-breaking crowd of almost 35,000. CF Montréal’s 2024 acquisition of Chilean star Alexis Sánchez follows that same strategy, hoping to replicate the attendance and brand boost seen after Beckham’s arrival.

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Sánchez Joins Montréal

CF Montréal signed Chilean forward Alexis Sánchez as a Designated Player through 2027 with a 2027-28 option.
Sánchez arrives from Sevilla after posting four goals and two assists in 30 matches.
He holds Chile’s records of 168 caps and 51 goals and won the 2015 and 2016 Copa América.
Senior director Luca Saputo said his quality and leadership match the club’s identity.

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