Story perspectives

NZ Muscle Products Recalled, Faces $600k Fine After Video Allegations

8/12/2026

Summary

Story summary

Ministry for Primary Industries (MPI) recalled two NZ Muscle products after a review found packaging issues.
A June 19 video titled “EXPOSING New Zealand’s Biggest Supplement Brand” received 335,000 views and alleged the firm sold expired stock and relabelled products New Zealand-made.
The Commerce Commission and MPI Food Safety opened investigations into possible Fair Trading Act and Food Act breaches.
NZ Muscle apologized, removed the items, and faces fines up to $600,000.

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Story summary

Ministry for Primary Industries (MPI) recalled two NZ Muscle products after a review found packaging issues.
A June 19 video titled “EXPOSING New Zealand’s Biggest Supplement Brand” received 335,000 views and alleged the firm sold expired stock and relabelled products New Zealand-made.
The Commerce Commission and MPI Food Safety opened investigations into possible Fair Trading Act and Food Act breaches.
NZ Muscle apologized, removed the items, and faces fines up to $600,000.