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TikTok Finds 1991 Mars Bar 56% Larger, Fueling Shrinkflation Outcry

8/12/2026

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Summary

Story summary

On 5 August, cleaning specialist Victoria Gordon found a 62.5-g 1991 Mars Bar, 56 % heavier than today’s 40-g version, sparking a shrinkflation debate.
Her TikTok video “How big is this Mars Bar from 1991” received over 40,000 likes and 1,500 comments.
Mars Inc. said the recipe is unchanged and size cuts reflect consumer demand and higher cocoa costs.
Gordon said people feel disgruntled about shrinkflation as the cost of living rises.

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Story summary

On 5 August, cleaning specialist Victoria Gordon found a 62.5-g 1991 Mars Bar, 56 % heavier than today’s 40-g version, sparking a shrinkflation debate.
Her TikTok video “How big is this Mars Bar from 1991” received over 40,000 likes and 1,500 comments.
Mars Inc. said the recipe is unchanged and size cuts reflect consumer demand and higher cocoa costs.
Gordon said people feel disgruntled about shrinkflation as the cost of living rises.